Challenges for a developer: Harmonising advertising and customer satisfaction
Or, to put it another way, “How iFrames became smart and (a bit more) secure”
A lot of people, including customers, developers and interaction and user experience designers, immediately feel uneasy when they hear the word “advertising”. Adding advertisements to a page is always going to slow down performance, and moving things around due to ad placements could lead to features being less prominent.
When it comes to the visual experience, not much can be done about that from a customer perspective as advertisements bring in money. Actually a developer could think of it as being part and parcel of his salary.
You might be asking yourself why this blog article is part of the developer blog… but keeping reading and you’ll find out (and be surprised ;-) ) what XING did from a technical perspective because customer satisfaction is a matter of both design AND performance.